Own Your Brand's Voice

    I help beauty, lifestyle, and CPG brands find a voice that's unmistakably theirs, then develop it across every channel that matters.

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    White cat in a caramel bear-shaped Lesure pet couch Woman smiling with her eyes closed, hands framing her face, SmileSet Terrier in pink sunglasses sitting in a grey Lesure pet couch Facile flagship treatment room with oval vanity mirrors
    SmileSet Lesure Pet Facile Eighth Day Herbivore Botanicals Bedsure dae Unice Glam Seamless

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    Copywriting & Creative Direction

    Find your brand's voice across ecommerce, social, email, and product development.

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    Selected work

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    Smile.Set.Go travel bag flat lay with oral care tools SmileSet Creative Direction 4 Brand shoots concepted and directed on-site, and counting. Read the case study Woman laughing with a corgi in pink sunglasses against a lavender backdrop Lesure Pet Email Marketing 733 New subscribers in Q1; the welcome flow hit an 81.4% open rate. Read the case study Top of the Eighth Day Resurfacing Tonic bottle on marble Eighth Day Influencer Management 3 mo Minimum run time, whitelisted for paid. Read the case study

    Hi, I'm Sade.

    Arched vanity mirrors and red stools inside the Facile flagship
    Facile flagship, West Hollywood. Shot on-site by Sade.

    I've always believed the simplest copy carries the most thought. Some brands come to me with a message, others with a feeling. My job is to take what's complex and make it clear, in words or through content that brings it to life.

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    Testimonials

    "It was a pleasure to have Sade on my brand marketing team at Unice. … When I promoted her to Content Manager, she briefed influencers and maintained consistent messaging during the Velvet Collection’s first retail launch, … ensuring brand storytelling stayed cohesive online and in-store."
    Chloe Wang Managed Sade at Unice
    "Having worked alongside Sade, I can say firsthand that she was an asset to our editorial team. Her work was always high-quality and connected with audiences, resulting in increased traffic and return for our site."
    Julia Gibson Senior Writer, Funkhaus
    "She has a natural instinct for what resonates, always tapping into what audiences actually care about and creating content that connects. She’s also a very talented writer and just a joy to work with. Any team would be lucky to have Sade!"
    Carissa Zadwarny Founder

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    Great brands don't happen by accident. Let's find your brand's authentic voice.

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