Email Marketing: Lesure Pet
Emails worth opening
Seasonal campaign copy and welcome flow emails for Lesure’s list.
Goal
Drive opens and clicks without losing what makes Lesure sound like Lesure.
Approach
Data-led, not guesswork: tracking what got opened, clicked, and bought, then repeating what worked, season after season.
Result
733 new subscribers this quarter.
the results
Q1 at a glance
733
New subscribers, Q1 total
+509
Q1 pick: best single month, up 453%
~1%
Campaign click-through rate, quarter high
35–38%
Campaign open rate, quarter high
Open rate % dipped as the list grew, but unique opens kept climbing, more people reading, not less.
the work
Seasonal campaigns
Click a campaign to view the full email.
the flow
Welcome flow, old vs. new
Click either to view the full email.
81.4%
Best month open rate
39.5%
Best month click-through rate
28–65%
Open rate range across Q1
Best month came from a smaller, higher-intent batch of new subscribers. Rates move with list size, the flow keeps converting.