Brand Photography: Facile Skincare
A flagship worth
looking at twice.
Facile's West Hollywood flagship isn't just a store. It's one of LA's top-tier beauty destinations, set on Melrose Place in the epicenter of influencer and celebrity culture, and frequented by the very people who shape it. I spent the day on-site with a camera, capturing the space, the products, and the team behind the counter, building out the editorial image library the brand still pulls from today.
the brief
West Hollywood flagship
Capture the flagship through editorial photography.
The store is Facile's clearest expression of the brand, so the goal was simple: photograph it the way it actually feels to walk through, not the way a press kit usually looks.
the approach
One shoot day, on-site
One shoot day, the whole story.
I shot across the space, the product line, and the estheticians who staff the counter, treating space, product, and people as one continuous visual story instead of three separate shot lists.
the outcome
Editorial photography library
A library the brand still pulls from.
The result is a complete editorial photography library used across Facile's brand touchpoints, from social to in-store, all shot in a single day on location.
the shoot
Selects from a single day on-site
New Instagram followers gained since the relaunch shoot went live
