Influencer Management: Eighth Day
Trust, whitelisted
Sourcing and directing creators for Eighth Day's Resurfacing Tonic and Serum launch, built for paid ads, not just organic reach.
Goal
Get prestige skincare in front of buyers who trust the creator, not just the ad.
Approach
Sourced beauty experts and mature-audience creators, briefed each one, directed testimonial content built for whitelisting.
Result
Content whitelisted for paid ads, driving clicks to product pages.
the results
Built to run as ads
the brief
Direction, not just outreach
Each creator was briefed and contracted, then directed to shoot testimonial content with key selling points, B-roll, and a clear CTA, built specifically for paid use.
Identified beauty experts and mature-audience creators in the premium skincare bracket, then wrote the briefs and contracts that shaped what they'd shoot.
the creators