Hi, I'm Sade.

I'm a copywriter and brand strategist based in New York City. I got my start in beauty content in West Hollywood and now work with beauty, lifestyle, and CPG brands from Los Angeles to New York.

I've always believed the simplest copy carries the most thought. Some brands come to me with a message, others with a feeling. My job is to take what's complex and make it clear, then bring that idea to life, whether through copy or content.

Making it simple is the hard part. It's also my favorite part.