Social Media Strategy: SmileSet

    Content that grows an account

    Social strategy for SmileSet's Instagram, what to post, when, and why it worked.

    SmileSet Instagram profile and social feed
    Client: SmileSetStrategy: Sade Page

    Goal

    Grow the account with content people actually want to see.

    Approach

    Tracked what performed, then built the calendar around it.

    Result

    6,000 new followers in six months.

    the results

    Six months on Instagram

    6,000New followers in six months
    +286%Organic engagement growth
    35KViews on SmileSet's top-performing post, 644 engagements

    the feed

    A grid built to convert scrollers into followers

    Educational content, before-and-afters, product, and real customer stories, all in one feed.

    SmileSet educational and customer-story Instagram feed
    SmileSet product and before-and-after Instagram feed

    trend content

    Trend Content

    ~3xAverage performance vs. a standard post

    Social strategy: Sade Page

    Content creation: Sade Page

    Photography: Tesa Pesic

    Graphic design: Eunike Sara

    Client: SmileSet

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